Creating and Selling Your Dream Cookbook


If you’re a caterer, chef, or food blogger who wants to publish a cookbook, this one-day class by publishing insiders
and authors unlocks the mysteries of writing both traditional and self-published cookbooks, book proposals, plus
finding agents, photography, and marketing the finished product. If you’ve always wondered what it will take to
create and sell your dream cookbook, we’ll answer your questions and guide you to publishing success.

There’s never been a better time to write a cookbook. More than 3,000 cookbooks were published in 2010, according to RR Bowker, a company that tracks publishing trends. This is an increase from 2,643 in 2009. While overall book sales are dropping, cookbook sales are rising. Bowker predicts even higher sales of e-cookbooks in the coming year, signaling intense consumer interest in cooking and food.


Join these experts in the field of food writing, food photography, and cookbook publishing:

Denise Vivaldo, author of The Food Stylist’s Handbook;

Jamie Tiampo, photographer and owner of SeeFood Media;

Dianne Jacob, author of Will Write for Food; and

Martha Hopkins, author and publisher of Intercourses: an Aphrodisiac Cookbook.

Books will be available for purchase directly from authors. Cash and checks accepted.

Developing a cookbook proposal that will sell
What it takes to get a book contract
What makes a cookbook idea irresistible to publishers and agents?
What is a platform and how do you get one or improve upon yours?
How to write a cookbook proposal too good to turn down
Should you work with an agent or go straight to a publisher?

Creating your dream cookbook
Writing clear and concise recipes
The importance of great photos
How to find photographers and food stylists
Keeping production costs under control

Publishing, marketing, and distributing your cookbook
Timeline of publishing: how does everything fit together?
Traditional publishing versus self publishing
Is self publishing affordable?
Ebooks, print-on-demand, and overseas printing
How to market your cookbook on a limited budget
Getting your book into the pipeline for stores, boutiques, and catalogs

9:00 a.m.      Introductions and coffee
9:30 a.m.      How to get a traditional cookbook published
11:30 p.m.     Developing and editing your content
12:30 p.m.    Lunch
1:30 p.m.      Food styling and photography
2:30 p.m.     Publishing, marketing, & distributing  your cookbook
4:30 p.m.     Q&A with the presenters
6:00 p.m.     End

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