You have a brilliant idea for a cookbook or television show. Unfortunately, everyone thinks they have the next best thing. How do you set yourself apart from the crowd? Do you have what it takes to be a branded culinary personality?
Culinary publicist Trina Kaye and culinary producer Denise Vivaldo will take you through evaluating your brand and messaging and determining your viability on the national and regional media markets. This workshop will discuss the realities of today’s media and what they are looking for. We will help you determine whether your product or message is viable and desirable.
Trina and Denise will take
you through the steps on how to:
- pitch yourself to the media
- develop your message points
- be your own food stylist
We will take you through the
basics of food styling for television:
- how to set up your own TV demos
- how to step-out your recipes to fit into the time allowed for your segment
- how to endear yourself to a producer
- what is the right media venue for you
Join Trina and Denise for an insightful
afternoon of information and ideas.
Date to be determined
$80.00 per person
To reserve space contact Trina Kaye – 310-915-0970 / email: TrinaKaye@tkopr.com
checks made out to The Trina Kaye Organization and mailed to:
12765 Venice Blvd, Suite 203, Los Angeles, CA 90066
Trina Kaye makes connections. As a public relations consultant, she regularly connects the press to her clients to create national news coverage. She also works with brand strategists to connect targeted media with multi-media branding and marketing opportunities. Her client list ranges from Fortune 1000 companies to advertising agencies and marketing companies to entrepreneurs to branded personalities. Her clients have appeared in Time, Better Homes and Gardens, Bon Appetit, the Associated Press and on Today.
Denise Vivaldo is a seasoned food professional with over 25 years of experience. She has been a featured guest on over 50 television segments including Good Day L.A., ABC Morning News, The Food Network, Home & Garden Network, TV Guide Channel, SoapNet, Lifetime TV, and TV Land. She has served as a culinary producer for TLC, Lifetime, and The Food Network. As a consultant, Denise assists companies to better their products. Clients include Hamilton Beach, QVC, Hunt-Wesson/ConAgra, Euro Direct, Hy-vee- Homeland Housewares, and Future Kitchen Technologies.
For more information, email or phone Trina at: trinakaye@tkopr.com, 310-915-0970